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Michelle Fernandez

Michelle Fernandez

General Manager, Sustainability & Corporate Communications Group, GCash

A results-oriented Experience Design and Marketing professional of over 20 years, Michelle draws her innovative problem-solving ideas not just from market research, but also from a strong commercial background of extensive sales experience and front-liner management.
She has learned to understand various types of consumers whether they be in mass, luxury or professional markets through years of immersion in industry-leading brands such as Samsung, Globe Telecom, Marlboro, L’Oreal Paris, and Maybelline New York. Her adaptability has led to her smooth integration across varied product categories, and her ability to form solid internal customer relationships has also been honed through multiple projects with operations, fi nance, legal and corporate affairs teams.
Michelle graduated Honorable Mention from Ateneo de Manila University with a degree in BA Psychology in March of 2004.