A results-oriented Experience Design and Marketing professional of over 20 years, Michelle draws her innovative problem-solving ideas not just from market research, but also from a strong commercial background of extensive sales experience and front-liner management.
She has learned to understand various types of consumers whether they be in mass, luxury or professional markets through years of immersion in industry-leading brands such as Samsung, Globe Telecom, Marlboro, L’Oreal Paris, and Maybelline New York. Her adaptability has led to her smooth integration across varied product categories, and her ability to form solid internal customer relationships has also been honed through multiple projects with operations, fi nance, legal and corporate affairs teams.
Michelle graduated Honorable Mention from Ateneo de Manila University with a degree in BA Psychology in March of 2004.
Workshop Room, Level 1
Premium
Crises today - geopolitical, climatic, cyber, or economic - move faster than traditional institutions can respond. At the same time, millions of people now live financial lives that cross borders: OFWs, tourists, digital nomads, expats, and cross‑border families who remain deeply connected to their home states even while living abroad. When disruptions occur, these global citizens rely on digital rails to stay financially secure and emotionally anchored.
In this environment, digital platforms have become core components of national crisis infrastructure, ensuring continuity of payments, identity assurance, and access to timely support. The Philippines offers a compelling example: during the recent global crisis, GCash, the Philippines’ leading finance platform, activated targeted, time‑bound interventions—including remittance support measures, accelerated verification, and relief pathways—within a regulatory framework that enabled agility without altering long‑term commercial models.
This workshop explores how Digital Public–Private Partnerships (Digital PPPs) can strengthen national resilience by enabling fintechs and regulators to collaborate on crisis‑ready financial architecture. Through a human‑centered persona activity, participants will examine how global citizens experience crises and what digital and regulatory systems must be in place to protect them.