As the Chief Regulatory Officer of GCash, Atty. Cef Sison leads the development and execution of the organization's regulatory strategy. She ensures that all GCash operations comply with domestic and international legal frameworks while aligning with broader corporate goals. Her leadership is essential in driving innovation within the regulatory space, allowing the company to navigate a changing legal environment while upholding its commitment to compliance.
Atty. Sison manages GCash's regulatory affairs by overseeing the Data Privacy, Financial System Integrity, and Regulatory Strategy and Policy teams. Her responsibilities include managing data privacy, anti-money laundering initiatives, and establishing robust regulatory policies. Through her strategic direction, she ensures GCash maintains a balance between legal integrity and innovative growth, protecting the interests of both the organization and its users.
Additionally, she serves as the head of the Office of the Corporate Secretary and Corporate Governance for Mynt and its subsidiaries. In this capacity, she supervises various governance and compliance activities, ensuring the group meets all legal requirements to protect its standing. Atty. Sison is also responsible for maintaining precise corporate records and facilitating clear communication between the board of directors and stakeholders to promote transparency.
Workshop Room, Level 1
Open
Crises today - geopolitical, climatic, cyber, or economic - move faster than traditional institutions can respond. At the same time, millions of people now live financial lives that cross borders: OFWs, tourists, digital nomads, expats, and cross‑border families who remain deeply connected to their home states even while living abroad. When disruptions occur, these global citizens rely on digital rails to stay financially secure and emotionally anchored.
In this environment, digital platforms have become core components of national crisis infrastructure, ensuring continuity of payments, identity assurance, and access to timely support. The Philippines offers a compelling example: during the recent global crisis, GCash, the Philippines’ leading finance platform, activated targeted, time‑bound interventions—including remittance support measures, accelerated verification, and relief pathways—within a regulatory framework that enabled agility without altering long‑term commercial models.
This workshop explores how Digital Public–Private Partnerships (Digital PPPs) can strengthen national resilience by enabling fintechs and regulators to collaborate on crisis‑ready financial architecture. Through a human‑centered persona activity, participants will examine how global citizens experience crises and what digital and regulatory systems must be in place to protect them.