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Ashley Barnes

Ashley Barnes

Head of European Regional Treasury Centre Countries, HSBC

Ashley Barnes leads HSBC’s Global Payments Solutions franchise in Belgium, Ireland, Luxembourg, The Netherlands and Switzerland.

Based out of Zurich, he is responsible for the development of HSBC’s Payments business, enabling HSBC’s Corporate & Institutional Banking clients to move money, manage balances, leverage digital tools & assets and gain deeper cash flow and treasury insights.

He is also responsible for the development of the bank’s Treasury Center franchise through a dedicated Sales & Support model, driving connectivity for clients in 50+ markets and providing Global and Regional Treasury Centres specific banking support.

Ashley has 25 years of experience in Treasury Services and Management covering Global Corporates and Institutional clients. Prior to this role, Ashley led Sales teams in Hong Kong and France for HSBC’s Cash management franchise and held various Transaction Banking positions with Deutsche Bank in France.

Speaking At

GFTN Insights

Roundtable Room 3, Ground Floor

Open

Wed, 24 Jun   |   02:00PM - 03:30PM

Digital Money Meets Traditional Finance: Treasury, Cash Management, and Liquidity

Stablecoins have crossed $300 billion in circulation. Tokenized deposits are live at various global banks. Yet for all the headline numbers, the hard question remains unanswered: how do programmable money instruments actually integrate with the treasury operations, correspondent banking relationships, and payments infrastructure that keep traditional finance running?

This session convenes senior practitioners from banks, corporates, and digital asset firms to examine the real friction points - legal, operational, and technical - where digital money collides with TradFi plumbing, and where the integration is showing progress. Participants will discuss strategies to scale the integration of digital assets within traditional operations, including updating risk management frameworks, adhering to regulatory requirements, and architecting interoperability across systems.

Alexander Thoma

Dr. Alexander ThomaHead of Digital Assets, PostFinance
Alvinder Singh

Alvinder SinghHead, Innovation Acceleration Office, Monetary Authority of Singapore
Arjun Vir Singh

Arjun Vir SinghPartner, Global Head of Fintech & Digital Assets, Arthur D. Little
Ashley Barnes

Ashley BarnesHead of European Regional Treasury Centre Countries, HSBC
Ceridwen Choo

Ceridwen ChooChief Executive Officer, Cleanverse International Pte Ltd
Jesse McWaters

Jesse McWatersEVP, Head of Global Policy, Mastercard
Laura Loh

Laura LohDirector, Portfolio Strategy & Risk Group Office; Director, Investment (Blockchain), Temasek
Rahul Advani

Rahul AdvaniGlobal Co-Head of Policy, Ripple
Richard van Rees

Richard van ReesExecutive Director, Digital Money Products, UBS
Serena Sebastiani

Serena SebastianiGroup Chief Strategy & Venture Officer, Head of Regulatory Affairs, Fuze
Yoyee Wang

Yoyee WangGlobal Head of B2B, ByBit
Steve Vallas

Steve VallasChief Executive Officer, Blockchain APAC
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