Serena Sebastiani

Serena Sebastiani is the Group Chief Strategy & Venture Officer and Head of Regulatory Affairs at Fuze, where she leads global strategy, new venture development, market expansion, and government and regulatory affairs. With over 15 years of experience across financial services, fintech, and digital assets, she is a veteran of the industry, focused on scaling institutional-grade digital assets and payments infrastructure across high-growth corridors, with regulation and compliance positioned as core enablers of sustainable growth.

Prior to joining Fuze in January 2026, Serena spent over seven years at PwC Middle East, most recently as Senior Director and Virtual Assets Consulting Lead within Financial Services Advisory. In that role, she advised central banks, regulators, sovereign wealth funds, and financial institutions on digital assets, fintech strategy, regulatory frameworks, and financial-sector transformation across the region. Alongside her executive role, Serena serves as Co-Chair of Digital Assets at the MENA Fintech Association and as President, GCC at the Association for Women in Cryptocurrency, contributing to policy dialogue, ecosystem development, and industry leadership across the Middle East.

Serena speaks at leading Regional and main Global conferences and events (ex. Money 20/20, Leap, Seamless, Dubai Fintech Summit, Abu Dhabi Finance Week, Insights Forum, etc.), moderates industry roundtables and Regulators' meetings, runs podcasts and is frequently featured in media coverage.