Soha Hohnecker is Global Head of Marketing and Sales for Agentic Payments at Amazon, leading strategic initiatives to expand payment solutions for agentic commerce. With over 18 years at Fortune 500 companies including Amazon, Microsoft, and AWS, she has driven marketing innovation through data-driven strategies and go-to-market execution. Soha specializes in building payment infrastructure for AI-driven transactions and enabling seamless commerce experiences when the buyer is an agent.
Roundtable Room 3, Ground Floor
Open
Autonomy of automated systems is increasing rapidly thanks to advances in agentic AI technology. This development impacts not just our everyday life but the economic framework and established systems in various ways, ranging from the automation of simple tasks to increasingly autonomous systems of agents interacting with minimal oversight.
This roundtable unpacks the impact such developments have on both traditional and on-chain payment systems and explores risks and opportunities emerging as adoption progresses.
A diverse group of roundtable participants representing the “full-stack” of payment system actors, including central and commercial banks, regulators, payment providers, digital asset platforms and technology providers, will discuss implications for liquidity management on both an individual and systemic level, uncover design principles for safe agent-based payment systems, and provide insights on priorities for regulatory coordination.