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Soha Hohnecker

Soha Hohnecker

Global Head of Sales & Marketing, Amazon

Soha Hohnecker is Global Head of Marketing and Sales for Agentic Payments at Amazon, leading strategic initiatives to expand payment solutions for agentic commerce. With over 18 years at Fortune 500 companies including Amazon, Microsoft, and AWS, she has driven marketing innovation through data-driven strategies and go-to-market execution. Soha specializes in building payment infrastructure for AI-driven transactions and enabling seamless commerce experiences when the buyer is an agent.