Andreas Kubli

Andreas Kubli has been Managing Director at UBS since 2010. In various senior leadership roles, he has been instrumental in driving UBS’s digital transformation.

From 2013 to 2026, he led Channels and Platforms, scaling core client platforms and innovation. He oversaw the launch of TWINT, Switzerland’s leading mobile payments platform, helped build the UBS Digital Factory, and drove the development of AI-enabled digital client facing channels. Prior to this, he led Strategy Development for UBS Switzerland, advancing UBS’s strategic programs.

On March 1, 2026, Andreas Kubli was appointed Group Head of Digital Assets. He is leading UBS’s group-wide digital assets strategy and drives the delivery of key initiatives across the firm to integrate digital assets as a value-creating part of UBS’s business strategy.

Prior to joining UBS, Andreas was Partner at McKinsey & Company.

He has served on the Board of Directors of TWINT AG since October 2016.