Emmanuelle Pecenicic

Emma Pecenicic is Head of Digital Assets Distribution at Fidelity International, where she leads the firm’s global strategy, development, and commercialisation of digital asset products and Web3-enabled capabilities. Based in Hong Kong, Emma plays a central role in shaping Fidelity International’s approach to crypto investment products, fund tokenisation, and next-generation digital asset solutions across Europe and Asia.

Emma joined Fidelity International in 2021 as Head of Digital Propositions and Partnerships Asia ex Japan. Since 2023, she has led global distribution efforts for digital assets, supporting the commercialisation of Fidelity International’s Bitcoin spot strategy and the development of tokenised fund capabilities.

Prior to joining Fidelity, Emma spent over a decade at BNP Paribas Asset Management. From 2017, she was part of the firm’s global digital transformation team, where she designed and led the implementation of the Augmented Investments Programme, driving the adoption of artificial intelligence, blockchain, and advanced technologies across investment processes and operating models. She has been actively involved in digital assets and tokenisation initiatives since 2018. Earlier in her career, Emma was an Investment Specialist in the European Equities team in Paris before relocating to Hong Kong in 2012, where she specialised in China RMB capabilities and Indonesian equities for international investors.

Emma is an active contributor to the global fintech and digital asset community. She has been involved with the FinTech Association of Hong Kong since 2017, serving as Co-Chair of the Blockchain Committee from 2020 to 2022 and as a board member since. She is also a founding member of W3W, a non-profit organisation dedicated to supporting and advancing women in the Web3 and digital assets industry.

Emma holds an MSc in Financial Management and a Diplome des Grandes Ecoles with a major in Financial Analysis from EDHEC Business School in France.